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Newell Rubbermaid Inc.

10b Glenlake Pkwy Ne # 300
Atlanta, Georgia 30328-7266
USA
tel: +1 7704073800
http://www.newell-rubbermaid.com

Description

Newell Rubbermaid Inc. is a diversified manufacturer and marketer of a variety of high-volume brand-name consumer products. The firm is organized into four business groups. The Rubbermaid group makes such products as storage containers, waste and recycling containers, closet organization systems, cleaning products, outdoor play systems, high chairs, infant seats, strollers, play yards, and children's toys and furniture; key brands include Rubbermaid, Curver, Little Tikes, Graco, and Century. The Sharpie group produces writing instruments, highlighters, art supplies, office accessories, and hair care accessories; brands include Sanford, Sharpie, Paper Mate, Parker, Waterman, Uni-Ball, Liquid Paper, Eldon, and Goody. The Levolor/Hardware group makes drapery hardware, window blinds and other window treatments, paint applicator products, hand torches, cabinet hardware, hand tools, and power tool accessories; among the brands of this group are Levolor, Kirsch, Newell, Amerock, BernzOmatic, and Vise-Grip. The Calphalon Home group produces cookware, bakeware, glassware, dinnerware, kitchen tools and utensils, ready-made picture frames, and photo albums; brands include Calphalon, WearEver, Regal, Anchor Hocking, Pyrex, and Burnes of Boston. The company's products are sold primarily through mass merchandisers, including discount, variety, chain, and hardware stores, as well as warehouse clubs, hardware and houseware distributors, home improvement centers, office product superstores, and grocery and drugstores. Nearly 75 percent of the company's revenues are generated in the United States, with 18 percent originating in Europe and 4 percent each in Canada and in Central and South America. Wal-Mart Stores, Inc. is by far the largest of Newell Rubbermaid's customers, accounting for about 15 percent of total sales. The two main strands of Newell Rubbermaid's history came together in March 1999 when Newell Co. acquired Rubbermaid Incorporated. Originally founded soon after the dawn of the 20th century to make brass curtain rods, Newell evolved into a maker of a wide range of brand-name consumer products. The low-profile company grew mainly through acquisition, buying dozens of firms in the late 20th century and then improving their profitability through an integration process known as "Newellization." Rubbermaid was a much better known company when it was acquired by Newell, which subsequently changed its name to Newell Rubbermaid. Originally known as the Wooster Rubber Company (which was founded in 1920) and initially specializing in rubber products, Rubbermaid developed into a top maker of consumer brand-name products--primarily plastic products.

Products

• All Other Miscellaneous Manufacturing 
• Blind and Shade Manufacturing 
• Drapery hardware and window blinds and shades 
• Hair and hair-based products 
• Hardware Manufacturing 
• Pen and Mechanical Pencil Manufacturing 
• Pens and mechanical pencils 
• Power-Driven Handtool Manufacturing